The name "Rolex Midas" might not immediately conjure the same iconic imagery as a Submariner or a Daytona. While it doesn't enjoy the same widespread recognition amongst contemporary watch enthusiasts, the Rolex Midas holds a fascinating place in horological history, a legacy largely cemented by its association with one of the most celebrated figures of the 20th century: Elvis Presley. This understated yet undeniably luxurious timepiece, far from being a forgotten relic, whispers tales of bygone glamour and the enduring appeal of understated elegance. Understanding its history, its variations, and its place within the broader Rolex catalogue requires a deeper dive into the archives.
The Rolex Midas, specifically the models often referred to as the "King Midas" or variations thereof, aren't a single, easily defined watch. Instead, the term encompasses a range of Rolex Cellini models produced during a specific period, characterized by their distinctive design elements and the high-quality materials used in their construction. These watches, while sharing a common lineage, exhibit subtle variations in case size, dial configurations, and movement specifications. This inherent variability contributes to the challenge of definitively pinpointing the "Rolex King Midas" and understanding its precise reference numbers, leading to some confusion in the market.
Elvis Presley and the Rolex Midas (No. 343): A Piece of Rock 'n' Roll History
The most compelling narrative surrounding the Rolex Midas centers on its association with Elvis Presley. The specific watch, often referred to as No. 343, holds a significant place in Elvis's personal history and adds a layer of mystique to the already intriguing watch. This particular Midas was presented to Elvis as a gift after his record-breaking six-show performance at the International Hotel in Las Vegas. The precise date of this gift remains somewhat shrouded in mystery, but it is firmly placed within the context of Elvis's Las Vegas residency, a period synonymous with his peak fame and extravagance.
The gifting of this timepiece, itself a testament to Elvis's status and the appreciation of his talents, further elevates the Rolex Midas beyond its inherent value as a fine watch. It becomes a tangible piece of rock 'n' roll history, a connection to a bygone era of unparalleled stardom. The watch's association with Elvis significantly impacts its desirability amongst collectors, driving up its value and making it a highly sought-after item in the vintage watch market. The story adds a layer of emotional resonance that transcends the purely technical specifications of the watch itself. It's not just a Rolex; it's a piece of Elvis.
Deciphering the Rolex Cellini King Midas: Models and References
Pinpointing the exact "Rolex King Midas" model and its reference number is a complex undertaking. The lack of consistent and readily available documentation regarding specific model numbers from that era adds to the difficulty. The watches typically identified as "King Midas" are generally considered to be variations within the Rolex Cellini line, known for their classic and elegant designs. These watches are characterized by their refined aesthetics, often featuring gold cases (yellow or possibly white gold), and sophisticated dials.
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